On Culture and Behavior at ESPN – The Second Reason

In our last post we discussed the first reason (it is the only thing leaders can truly control) culture is in important from their book “Every Town Is a Sports Town: Business Leadership at ESPN, from the Mailroom to the Boardroom, George Bodenheimer and Donald T. Phillips (Authors).

The Second Reason: Culture supports everything a business is trying to do. It drives quality, profit, and employee passion. The authors are correct. Research supports this but it can’t be done just by words written and spoken. It must be practiced be practiced starting with the CEO and cascading down to the entire organization. All of us come with a history. Our history defines our current behaviors and unless behaviors are practiced aided by effective rituals, new habits will not be formed. Identify behaviors, create rituals, and practice them with good coaching and over time new habits will be formed that will drive quality, profit, and employee passion.